What are UTM parameters?

UTM parameters are tags added to a URL's query string that tell analytics tools (like Google Analytics) where traffic came from: which source, medium, and campaign sent the visitor, so you can measure how each marketing effort performs.

What's the difference between Campaign Source and Campaign Medium?

Source is where the traffic comes from (e.g. "google", "newsletter", "facebook"). Medium is the marketing channel or method (e.g. "cpc" for paid search, "email", "social", "banner"). Together they answer "who sent this visitor, and how?"

Do I need to fill in Campaign Term and Campaign Content?

No, they're optional. Term is mainly used for paid search keywords, and Content is used to distinguish between two links or ads that otherwise point to the same URL with the same source/medium/campaign (like an A/B test or two buttons in the same email).

What is Campaign ID for?

Campaign ID is an optional identifier some ad platforms and analytics tools use to match a URL back to a specific campaign in their reporting, alongside the human-readable Campaign Name.

What if my URL already has query parameters?

They're kept as-is. The UTM parameters are appended alongside any existing query string rather than replacing it.

Is my data stored anywhere?

No. Your URL and campaign details are sent to the DailyTooler API only to build the link and are not logged or saved.

DAILYTOOLER

Campaign URL builder

Add UTM tracking parameters to a URL for Google Analytics and other campaign reporting.

Website URL

The full URL of your page (e.g. https://example.com/landing)

Campaign Source

Where the traffic comes from (e.g. google, newsletter, facebook)

Campaign Medium

The marketing medium (e.g. cpc, email, social, banner)

Campaign Name

The name of your campaign (e.g. spring_sale)

Campaign ID

Optional identifier used by some ad platforms to match reports to this campaign

Campaign Term

Optional, used to identify paid search keywords

Campaign Content

Optional, used to differentiate similar content, or links within the same ad

Generated campaign URL

What is a campaign URL builder?

A campaign URL builder appends UTM tracking parameters (utm_source, utm_medium, utm_campaign, and a few optional ones) to a link, so analytics tools can tell you exactly which marketing effort sent each visitor.

Fill in the fields on the left and the fully tagged URL builds itself on the right, ready to paste into an email, ad, or social post.

Campaign URL builder

What is a campaign URL builder?

Frequently asked questions